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1 – 8 of 8Shu-Chuan Chen and Ching-Fu Chen
Healthcare is recognized as a fertile field for service research, and due to the fact that nurses are stressed physically and emotionally, reducing burnout among frontline…
Abstract
Purpose
Healthcare is recognized as a fertile field for service research, and due to the fact that nurses are stressed physically and emotionally, reducing burnout among frontline healthcare staff is an emerging and important research issue. The purpose of this paper is to explore the possible antecedents and consequences of nurses’ burnout and to examine the moderating effects of personal trait and work-environment issue.
Design/methodology/approach
Drawing on Bagozzi’s (1992) reformulation of attitude theory (appraisal→emotional response→behavior), data from a survey of 807 nurses working in a major hospital in Taiwan were analyzed using the structural equation modeling technique and hierarchical regression analysis.
Findings
The results reveal the positive causality between job stressors and nurses’ burnout, whereas supervisor support negatively relates to burnout. In addition, the full moderating effects of leadership effectiveness and partly moderating effect of emotional intelligence on the relationships among job demands, job resources, and burnout are confirmed.
Practical implications
The findings provide practical insight regarding how supervisors play an essential role in alleviating nurses’ burnout. The supportive attitude and leadership effectiveness are recommended to be effectual managerial strategies.
Originality/value
The empirical results support the job demands-resources model by applying reformulation of attitude theory. The work-environment issue surpasses the personal trait in moderating the relationships among job demands, job resources, and burnout.
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Shu‐Chuan Liao, Kuo‐Fong Kao, I‐En Liao, Hui‐Lin Chen and Shu‐O Huang
As library collections increase rapidly, personalized recommender systems have become a very important service for library patrons. The purpose of this paper is to design and…
Abstract
Purpose
As library collections increase rapidly, personalized recommender systems have become a very important service for library patrons. The purpose of this paper is to design and implement a personal ontology recommender (PORE) system by building personal ontologies based on patrons' borrowing records.
Design/methodology/approach
In the PORE system, the traditional cataloging scheme, classification for Chinese libraries, is used as the reference ontology. This reference ontology is transformed to a unique personal ontology for each user based on the mining results from library borrowing records of that user.
Findings
A personal ontology represents a unique user interest on specific subjects. The personal ontology can be used to filter out unsuitable recommendations based only on a keyword matching method. Besides, the recommended books can be organized into the personal ontology, and provide the patron with a user‐friendly interface to access library collections.
Research limitations/implications
The PORE system is currently implemented for Chinese collections. From this paper builds a new version to support English collections by adopting the Library of Congress Classification as the reference ontology.
Originality/value
This paper represents a practical method of building a user's personal ontology and explains the functional use of ontology knowledge.
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Yuanzhu Zhan, Kim Hua Tan and Robert K. Perrons
In today’s rapidly changing business environment, the case for accelerated innovation processes has become increasingly compelling at both a theoretical and practical level. Thus…
Abstract
Purpose
In today’s rapidly changing business environment, the case for accelerated innovation processes has become increasingly compelling at both a theoretical and practical level. Thus, the purpose of this paper is to propose a conceptual framework for accelerated innovation in a data-driven market environment.
Design/methodology/approach
This research is based on a two-step approach. First, a set of propositions concerning the best approaches to accelerated innovation are put forward. Then it offers qualitative evidence from five case studies involving world-leading firms, and explains how innovation can be accelerated in different kinds of data-driven environments.
Findings
The key sets of factors for accelerated innovation are: collateral structure; customer involvement; and ecosystem of innovation. The proposed framework enables firms to find ways to innovate – specifically, to make product innovation faster and less costly.
Research limitations/implications
The findings from this research focus on high-tech industries in China. Using several specific innovation projects to represent accelerated innovation could raise the problem of the reliability and validity of the research findings. Additional research will probably be required to adapt the proposed framework to accommodate the cultural nuances of other countries and business environments.
Practical implications
The study is intended as a framework for managers to apply their resources to conduct product innovation in a fast and effective way. It developed six propositions about how, specifically, data analytics and ICTs can contribute to accelerated innovation.
Originality/value
The research shows that firms could harvest external knowledge and import ideas across organisational boundaries. An accelerated innovation framework is characterised by a multidimensional process involving intelligence efforts, relentless data collection and flexible working relationships with team members.
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Shu-Chuan Chu, Tao Deng and Hong Cheng
This study aims to provide an assessment of the existing literature on the role of social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for…
Abstract
Purpose
This study aims to provide an assessment of the existing literature on the role of social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for future research.
Design/methodology/approach
Covering a 15-year time span (2004–2019), this study is focused on journal papers archived in two academic databases in social sciences: Business Source Complete and Communication and Mass Media Complete. Each of the 192 papers collected was coded for 8 major variables: journal, year of publication, research topic, country studied, type of social media investigated, method, theoretical underpinning and key findings.
Findings
Three major topic areas are identified in this study: use of social media from consumer’s perspective, use of social media from organization’s perspective and effects of social media.
Research limitations/implications
Although a few prior papers have provided a literature review of social media in tourism and hospitality, no review-based papers have ever examined social media as an advertising vehicle in the context of HTT. Most reviews to date have been limited to general social media studies, without much advancement of theory building in advertising research.
Originality/value
To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on social media advertising in HTT. The review concludes by suggesting a theoretical framework for studying social media advertising in HTT and offering an agenda for future research.
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Deborah Lynn Roberts, Marina Candi and Mathew Hughes
The ability to make use of social network sites (SNSs) to promote new products and facilitate positive word of mouth around new product launch (NPL) presents an important…
Abstract
Purpose
The ability to make use of social network sites (SNSs) to promote new products and facilitate positive word of mouth around new product launch (NPL) presents an important opportunity. However, the mechanisms and motivations of SNS users are not well understood and businesses frequently fail to realise these opportunities. The purpose of this paper is to examine some of the forces that motivate people to spend time on SNS sites and how these motivations are related with people’s propensity to engage in behaviours that can be beneficial for NPL.
Design/methodology/approach
Hypotheses are tested using data collected using an online survey from a broad sample of SNS users worldwide.
Findings
People who spend time on SNSs to be challenged, to escape, or to connect with others are more likely than other users to pay attention to advertisements on SNS. Users that spend time on SNSs in the pursuit of information, to be challenged, or to connect with others are more likely than other users to provide word of mouth reviews and recommendations about products.
Research limitations/implications
The authors make an empirical contribution to knowledge by providing evidence about the categories of user motivations for engagement with SNSs that might be related with their contributions to NPL activities, namely, paying attention to advertisements and providing WOM recommendations.
Practical implications
By understanding what motivates SNS users, firms can identify potentially valuable users and develop a more strategic and targeted approach to NPL. This can help firms turn disappointing social media campaigns into more successful ones.
Social implications
Whilst the growth in usage of SNS has important implications for business and NPL there are also wider societal implications. Arguably, even before the widespread adoption of SNSs, society has been in a state of flux and transition as people sought to liberate themselves from the norms and social codes of previous generations. We have witnessed a rise of individualism, associated with values such as personal freedom and where people actively construct their own identities. Somewhat ironically, individualism has motivated people to seek alternative social activities and form communities, such as those on SNSs where they can fulfil their need for connection and belonging. SNSs appear to have accelerated this trend.
Originality/value
This study provides new insights about the use of SNSs for NPL and what motivates users to engage in behaviours that are beneficial to NPL.
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Charles Scott Rader, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah and Kristin Spears
The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation…
Abstract
Purpose
The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation of social media has significantly changed traditional one-way, marketing-controlled communications. Balance of power has shifted to consumers, who use social networking sites, blogs and forums to obtain extensive brand and product information, often from each other. This prompts companies towards more intimate, transparent and constant two-way consumer engagement. Pharmaceutical marketing and direct to consumer advertising (DTCA) are not immune to this pervasive, disruptive cultural/technological phenomenon, which poses particular challenges given regulatory, legal and ethical constraints on their marketing.
Design/methodology/approach
This research uses “netnographic” data collection of online conversations occurring in social media and develops an explanatory framework using grounded theory analytical methods.
Findings
This research shows that significantly impactful and pervasive bonding among consumers, bloggers and unofficial “experts” about pharmaceutical offerings is widespread, and occurs regardless (and perhaps in spite of) pharmaceutical companies’ involvement.
Originality/value
Considering the structure and nature of online consumer bonding, a way forward is proposed for pharmaceutical companies to implement social media strategies as part of their pharmaceutical marketing and DTCA efforts through an intermediary and interactive online presence arising from disease and health care education.
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Aminudin Zuhairi, Amy Ching Tsu Hsueh and I-Chin Nonie Chiang
This research attempts to reveal ways of addressing challenges in open universities related to empowering lifelong learning; establishing policies and strategies in dropouts…
Abstract
Purpose
This research attempts to reveal ways of addressing challenges in open universities related to empowering lifelong learning; establishing policies and strategies in dropouts, student portfolio and support services for students with special needs; and implementing online instructional design and strategies. Two institutions were investigated, namely National Open University (NOU) Taiwan and Universitas Terbuka (UT) Indonesia, both founded in the 1980s to serve lifelong learners with diverse backgrounds and needs. This study was aimed at understanding good practices and challenges for improvement for the two open universities in those areas being investigated.
Design/methodology/approach
This research was qualitative using document analysis along with focus group discussions and interviews with administrators, academic staff, students and alumni to collect data for analysis.
Findings
Lifelong learning is the necessity of individual in societies for continuing professional development through enabling access to quality university education. Open universities have been tasked to cater for lifelong learners using non-traditional approaches, new technology and adapting to online learning and teaching in digital age. This research was exploratory, and the findings were expected to improve understanding of lifelong learning in open universities, particularly in NOU and UT.
Practical implications
Findings of this research are relevant to open universities to enhance its missions and define its possible new roles to serve lifelong learners.
Originality/value
This research reveals the roles of open universities in lifelong learning and enhances understanding of open universities that have a wide range of responsibilities in offering programs and courses to accommodate lifelong learners.
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K‐J. Tseng, Jow‐Fei Ho and Yuan‐Jing Liu
This paper aims to assess the performance evaluation of major international airports in the world.
Abstract
Purpose
This paper aims to assess the performance evaluation of major international airports in the world.
Design/methodology/approach
In this study, the authors utilized data envelopment analysis in an input‐oriented method to discuss the overall operational performance of 20 major international airports between 2001 and 2005. They used cross efficiency measure to determine the international airports that enjoy the best operational performances and used the bilateral model to compare the performance differences between international airports of different regions.
Findings
The Atlanta Airport (ATL) in the USA and the Beijing Airport (PEK) in China experienced MPSS. The overall performance of international airports in Asia is better than those in Americas, Europe, and Oceania.
Research limitations/implications
Service quality can be discuss in the field in the future.
Practical implications
In sensitivity analysis, four inputs had positive impacts on overall performances.
Originality/value
The ATL in the USA and the PEK in China were the best practices for the other international airports.
Details